Welcoming a fleet of nearly 10,000 new companies in 2017, August this year saw Leicester announced as the third most entrepreneurial city in the UK, behind London and Birmingham.
Now, thanks to the Start Up Business of the Year category at the Leicester Mercury Business Awards, there is now an opportunity for these newcomers to further cement themselves in the city, by claiming one of the city’s most prestigious business accolades.
The award is open to businesses who have been operating for no longer than three years and recognises the positive impact their services, or products, are already having on the future of Leicester’s business community.
Support for the category has this year come in the form of PPL PRS. A joint venture between PPL and PRS for Music, PPL PRS Ltd was set up to provide the best music licensing experience possible.
With the launch of TheMusicLicence businesses and organisations now only need one joint licence to legally play music to their customers and employees.
The revenue collected through TheMusicLicence helps to support the future of new music and enables people to make a living out of writing, playing and performing music.
Suzanne Smith is the Managing Director at PPL PRS Ltd and explained how, as a young business themselves, sponsorship of this category was a natural fit:
“As a new business ourselves, we understand the obstacles and struggles a start-up business can face.
“We are very fortunate to have two strong parent organisations supporting us and also the guidance and assistance from the local business community here in Leicester, without which, our first year of operation would have been more difficult.
“That’s why we are keen to support and encourage local start-up businesses through the sponsorship of this award.”
From generating 250 brand new job opportunities to investing into the city itself, PPL PRS has, and continues to make a positive contribution to the region’s business community. Suzanne explained:
“We are a member of the Leicester BID scheme that funds improvements to the environment for those who work, shop and live in the City and have also contributed to the LLEP Local Industrial Strategy to encourage further investment and bring more commerce and talent to the area.
“Over the past 12 months we have been keen to engage with the local business community in various different ways, such as sponsoring the Leicester Mercury Retail Business of Year Award and their Music Excellence Award at the Education Awards. We have also hosted some events in collaboration with LCB Depot and Leicester Business Festival.
“Our chosen charity of the year is SoftTouch Arts who do fantastic work with young adults through the creative arts. PPL PRS is also a Commercial Business Associate of Curve Theatre and we supported their 10th Birthday celebrations earlier this year.”
PPL PRS join a fantastic line-up of category sponsors from a diverse range of industries. For more information about the sponsorship opportunities still available to you, contact Devon Coverdale at Champions (UK) plc on 01509 85 29 27 or email email@example.com
To nominate yourself or another business into one of the 14 awards, visit: www.leicestermercurybusinessawards.co.uk.