Investors behind Leicester’s new £43m apartment scheme get behind business awards

Leicester Mercury Business Awards
Investors behind Leicester’s new £43m apartment scheme get behind business awards


Way of Life are the investors behind some of the country’s most innovative co-living apartments with schemes currently active in Manchester, London and Birmingham.

This summer the business will be opening their first development in the East Midlands as The Wullcomb, located opposite premier shopping centre The Highcross, opens in Leicester.

Priding themselves on fully integrating with the local area, the business is proudly sponsoring the Leicester Mercury Business Awards.

As host sponsors, their support has meant two fantastic names in the form of XX and XX have been confirmed to compere the night.

Way of Life have brought 297-apartments to the city with renters able to enjoy the benefit of shared living spaces outside of their flats including a rooftop terrace, private dining room, cinema room and The Perch – a shared living area.  

Getting involved with these awards significantly widens Way of Life’s network and will prove a catalyst for future collaborations and business ventures for them.   

Sowgol Zarinchang Managing Director at Way of Life said: “As a new business, we are keen to get involved in any way we can with the local happenings in Leicester.

“The awards are a fantastic networking opportunity and will put us in contact with organisations and people with diverse ambitions and talents. It is a great opportunity for us to get involved in the local business community and to form partnerships that will benefit the people of Leicester.”

She added: “This is an amazing PR opportunity and allow you to meet people/firms that you didn’t know about. It is also a great way to network and build new relationships as well as to raise awareness of businesses and celebrate success as a community.”

Way of Life join names such as De Montfort University, ITV, AXA PPP Healthcare, PallEx, Mazars and Janine Edwards Wealth Management as generous sponsors of the event.

Way of Life